Sales Strategy & Revenue Architecture

“What are we selling, to whom, and why it wins.”

Establishing clarity before activity.

Core problems it solves

• Inconsistent or unpredictable pipeline

• Unclear ICP or messaging

• Founders stuck being the top salesperson

Services inside

• Ideal Customer Profile & segmentation

• Value proposition & sales narrative

• Pricing & offer structure

• Funnel design (lead → close)

• Founder-led sales → team transition strategy

Deliverables

• Revenue roadmap

• Sales strategy doc

• Clear ICP + messaging framework